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This website rdm.ataccama.com had the following in the site, "Manage your reference data on demand." We viewed that the webpage stated " RDM is a web-based app that keeps your reference data up to date, valid, consistent, and available throughout your organization." It also said " Consistent data in all systems. Correct DWH and BI reports. No compliance or risk requirements issues. High DWHETL development productivity, short release cycle. Stop relying on expensive and rigid in-house solutions." The header had Ataccama as the highest ranking search term. It is followed by Reference Data Manager, RDM, and RDM on Demand which isn't as ranked as highly as Ataccama. The next words they used was Cloud RDM. reference data management was included but could not be understood by web engines.